About
About Varun SEO: Freelance SEO Consultant in India
Hi, I'm Varun
I'm Varun Singh, the person behind Varun SEO. I'm a freelance SEO expert in India, based in Gurugram, working with businesses across India, Europe, the Middle East and the US. I have 7+ years of hands-on experience in search, and I've spent all of them on one goal: helping websites earn more qualified traffic and turning that traffic into business.
What is Varun SEO?
Varun SEO is my independent consulting practice. Instead of a large agency with layers of account managers, you get one senior SEO consultant in India who plans the strategy, does the work and answers your calls. It's built for businesses that want expert attention, clear communication and measurable results.
Our mission is to demystify the complexities of digital marketing and provide tailored strategies that drive traffic, engage audiences, and convert leads into loyal customers — in short, elevating your online presence, measurably.
The story
How I got here
I started in SEO in 2018, fixing on-page issues directly in HTML and CSS, building citations and links, and learning how search engines really behave once you get past the blog-post advice. From there I spent four years as the sole search decision-maker for a property platform, taking organic traffic from almost nothing to 50,000+ visits a month. That job taught me what no course can: how to make technical, content and link-building decisions with limited resources, and how to explain them to leadership when results take time.
Along the way I worked on campaigns for well-known brands including Maruti Suzuki and DBS Bank. Then came international work with a European digital media brand, where I set up multi-region hreflang and uncovered 300+ untapped commercial keywords through competitor gap analysis. More recently I've led SEO teams, built the SOPs and sprint systems that keep 10+ client accounts moving, grown in-house platforms by 20x in organic traffic, and developed a GEO and AEO framework to win visibility in AI search tools like ChatGPT, Gemini and Perplexity.
The difference
What makes my approach different
An engineer's mindset.
I hold a B.Tech in Computer Science, so I can sit with your developers and discuss rendering, canonical logic and crawl budget without anything lost in translation.
Revenue first.
I tie SEO to leads, enquiries and sales, because rankings alone don't pay the bills. I've also managed Google Ads, Meta Ads and email campaigns, so I understand the full funnel, not just the search slice of it.
Built for the AI search era.
Search is no longer just ten blue links. I optimize entities, structured data and conversational content so your brand appears in AI answers too.
White-hat only.
No link schemes, no shortcuts, nothing that puts your site at risk of a penalty.
Plain-English communication.
You'll always know what I'm doing, why I'm doing it and what happened as a result.
The tools I use
I use Screaming Frog and Sitebulb for audits, Ahrefs and SEMrush for research and competitor analysis, Google Search Console and GA4 for performance data, Microsoft Clarity for user behavior, Keyword Planner and Google Trends for demand signals, Looker Studio for reporting, and WordPress for most day-to-day implementation. Structured data is written in JSON-LD.
Where I work
I'm based in Gurugram, and as an SEO consultant in India I work with clients across Delhi NCR, the rest of the country and overseas. I'm comfortable working across time zones, and most collaboration happens over video calls, email, chat and shared dashboards.
Let's talk
If you'd like a straight conversation about your website and what SEO can realistically do for your business, I'd love to hear from you.