Here’s a detailed breakdown of 10 of the top social media influencers in India for 2024, covering a variety of niches. Each influencer has carved out a unique space, captivating millions of followers across platforms like YouTube, Instagram, and others.
1. Bhuvan Bam (@bhuvan.bam22)
Bhuvan Bam is one of the most renowned social media influencers in India. Famous for his YouTube channel BB Ki Vines, he produces comedic sketches where he portrays multiple characters. With millions of followers, Bhuvan’s unique humor and relatable content make him a top influencer in the entertainment space
Bhuvan Bam, the creator behind BB Ki Vines, is one of the most prominent Indian YouTube stars. Known for his sharp wit and humor, Bhuvan has built an empire of over 25 million subscribers by playing multiple characters in his videos. His content, which combines social satire, everyday life humor, and cultural references, has made him a relatable figure among the younger Indian audience. Over the years, he has also ventured into music and acting, expanding his creative portfolio
- Platform: YouTube, Instagram
- Niche: Comedy, entertainment
- Brands Worked With: Lenskart, Beardo, Myntra
2. Prajakta Koli (@mostlysane)
Prajakta is another big name in the Indian influencer space, primarily known for her YouTube channel MostlySane. She creates relatable lifestyle and comedy content, and her reach extends across multiple platform
Prajakta Koli, known as MostlySane, is one of India’s most loved digital creators. She gained popularity with her humorous take on everyday life situations, particularly those relatable to Indian families. Her YouTube channel has over 7 million subscribers, while her Instagram has millions of followers who engage with her content on lifestyle, beauty, and social issues. Prajakta is also a UN ambassador for youth and frequently engages in discussions on mental health
- Platform: YouTube, Instagram
- Niche: Comedy, lifestyle, beauty
- Brands Worked With: Nykaa, Google, H&M
3. Ashish Chanchlani (@ashishchanchlani)
Ashish Chanchlani is another top YouTuber in India, known for his hilarious comedy sketches on Ashish Chanchlani Vines. His relatable content, filled with jokes about family life, social issues, and popular culture, has earned him more than 28 million subscribers on YouTube. Ashish’s humor appeals to a wide audience, particularly young adults, and his collaborations with Bollywood stars for film promotions further boost his popularity
- Platform: YouTube, Instagram
- Niche: Comedy, entertainment
- Brands Worked With: AJIO, OnePlus, Amazon Prime
4. Amit Bhadana (@amitbhadana)
Amit Bhadana is known for his culturally-rooted comedy sketches, which often touch on the intricacies of rural and urban life in India. With over 24 million YouTube subscribers, his videos have broad appeal, making him one of the top social media influencers in India. Amit’s content has a strong connection with Indian values, traditions, and family life, making him a household name in the digital world
- Platform: YouTube, Instagram
- Niche: Comedy, social issues
- Brands Worked With: Vivo, Zomato
5. Komal Pandey (@komalpandeyofficial)
Komal Pandey is one of the leading fashion influencers in India, with her bold and experimental style making waves across social media. She started as a fashion blogger and now has over 2 million Instagram followers. Komal’s content ranges from fashion tips and styling tutorials to beauty routines. She is known for her innovative take on everyday outfits and for breaking stereotypes in the fashion world
- Platform: Instagram, YouTube
- Niche: Fashion, lifestyle
- Brands Worked With: Dior, Nykaa, Urbanic
6. Zakir Khan (@zakirkhan_208)
Zakir Khan, a celebrated stand-up comedian and content creator, gained popularity with his signature brand of humor rooted in real-life experiences. Known for his punchlines like “Sakht Launda,” Zakir has millions of followers across platforms like YouTube and Instagram. His shows and content often reflect middle-class Indian life, relationships, and personal experiences, resonating deeply with the audience
- Platform: YouTube, Instagram
- Niche: Comedy, storytelling
- Brands Worked With: Amazon Prime, Netflix
7. Manav Chhabra (@mr.mnv)
Manav Chhabra, known as Mr. MNV, is a top influencer in the fashion, lifestyle, and travel categories. He started his journey on TikTok and transitioned to Instagram, where he now enjoys a massive following of over 1.7 million. Manav’s content includes fashion tips, travel diaries, and engaging lifestyle vlogs. His collaborations with brands like Samsung and Reliance Digital further cement his status as a social media powerhouse
- Platform: Instagram, YouTube
- Niche: Fashion, travel, lifestyle
- Brands Worked With: Samsung, Reliance Digital
8. Saloni Gaur (@salonayy)
Saloni Gaur, known for her satirical content and mimicry, rose to fame through her online persona Nazma Aapi. Her humorous takes on current events, social issues, and everyday life have made her a beloved figure in the influencer world. Saloni uses her content to address issues such as politics, gender, and society, making her a unique voice in Indian digital media
- Platform: Instagram, YouTube
- Niche: Comedy, social commentary
- Brands Worked With: Netflix, Swiggy
9. Kusha Kapila (@kushakapila)
Kusha Kapila is a fashion editor turned comedian and content creator, best known for her high-society parody characters on Instagram. With her sharp wit and impeccable comic timing, Kusha has built a massive fanbase. Her content ranges from fashion and beauty advice to hilarious sketches, making her a versatile influencer in the Indian social media landscape
- Platform: Instagram, YouTube
- Niche: Comedy, fashion, lifestyle
- Brands Worked With: Netflix, Lakme, Levi’s
10. Tanya Khanijow (@tanyakhanijow)
Tanya Khanijow is a travel influencer who quit her corporate job to pursue her passion for exploring the world. Her content includes travel guides, photography, and personal experiences from her travels across the globe. Tanya’s unique storytelling style and off-beat travel adventures have garnered her a loyal following on Instagram and YouTube
- Platform: Instagram, YouTube
- Niche: Travel, adventure
- Brands Worked With: Air India, OnePlus, Visa
These influencers have shaped the Indian digital space, making them valuable collaborators for brands seeking to engage with diverse audiences. From fashion and beauty to comedy and travel, they bring creativity and authenticity to social media. Each of these creators represents a distinct niche, showcasing the variety and richness of the Indian influencer ecosystem.
