1. Britannia

Overview:
Britannia is arguably the most iconic biscuit brand in India. Founded in 1892, it has established itself as one of the leading names in the Indian snack market. Britannia biscuits are known for their consistent taste, high-quality ingredients, and wide range of products. From sweet biscuits to crackers, Britannia offers something for every taste.

Popular Products:

• Britannia Bourbon: A chocolate-filled sandwich biscuit.
• Britannia Good Day: Known for its rich, buttery taste.
• Britannia Marie Gold: A popular choice for tea-time.
• Britannia Treat: A crunchy, chocolate-flavored biscuit.

Why It’s Popular:
Britannia is trusted for its long history, quality, and diverse range. It’s a household name, and its biscuits are available in virtually every store in India.

2. Parle

Overview:
Parle Products, founded in 1929, is one of India’s oldest and most respected biscuit manufacturers. Parle’s commitment to quality and innovation has made it a household name. Parle biscuits have been loved for generations, thanks to their simple and tasty flavors, as well as their affordability.

Popular Products:

• Parle-G: One of the most recognized biscuits in India, famous for its simple, glucose-rich formula.
• Parle-M: A health-focused biscuit, offering a balance of nutrients.
• Hide & Seek: A chocolate chip biscuit that has a loyal fanbase.
• Krackjack: A salted biscuit with a distinctive taste.

Why It’s Popular:
Parle’s biscuits are affordable, readily available, and loved for their nostalgic taste. Parle-G, in particular, has become synonymous with biscuits in India.

3. Sunfeast (ITC)

Overview:
Sunfeast, a brand owned by ITC, was introduced in 2003 and has rapidly become one of the top players in the biscuit industry. Known for offering a diverse range of cookies and biscuits, Sunfeast has won consumers over with its variety, quality, and delicious flavors.

Popular Products:

• Sunfeast Marie Light: A healthier, low-calorie biscuit for health-conscious individuals.
• Sunfeast Cream Biscuits: Available in a variety of flavors like chocolate, pineapple, and vanilla.
• Sunfeast Magic: A delicious chocolate-filled biscuit.
• Sunfeast’s Oatmeal Biscuits: A healthier alternative to regular biscuits.

Why It’s Popular:
With an emphasis on quality ingredients and variety, Sunfeast has carved a niche in the Indian market. The brand offers biscuits that cater to different tastes, from sweet to savory and health-conscious options.

4. Britannia Tiger

Overview:
Britannia Tiger is a sub-brand of Britannia that has gained immense popularity, especially among kids and younger generations. Launched in 2002, Tiger biscuits are known for their crisp texture and chocolate coating.

Popular Products:

• Britannia Tiger Cream Biscuits: These biscuits come with a chocolate-flavored cream filling.
• Britannia Tiger Cookies: A crunchy treat with a strong biscuit flavor.

Why It’s Popular:
Tiger biscuits stand out because of their vibrant packaging and irresistible chocolate fillings. Their crunchy texture and affordable pricing make them a favorite snack.

5. Treat (Britannia)

Overview:
Another popular brand from Britannia, Treat is famous for its indulgent and premium biscuit offerings. With a focus on rich, buttery, and creamy biscuits, Treat has successfully captured the market of people who seek a more indulgent biscuit experience.

Popular Products:

• Britannia Treat Choco Chip: A favorite for chocolate lovers.
• Treat Butter Biscuits: Known for their buttery, melt-in-the-mouth texture.
• Treat Choco Pie: A soft biscuit with chocolate filling.

Why It’s Popular:
Treat biscuits are favored for their rich taste and premium feel. The indulgence factor is the key to their success, making them an ideal choice for snack lovers.

6. Britannia NutriChoice

Overview:
Britannia NutriChoice is the brand’s health-conscious sub-line, focusing on providing healthier biscuit options. These biscuits are high in fiber, low in sugar, and include other beneficial ingredients, making them a great option for those looking for nutritious snacks.

Popular Products:

• NutriChoice Digestive Biscuits: Rich in fiber and ideal for digestion.
• NutriChoice Oats Biscuits: Containing whole grains, these are a healthy option for breakfast.
• NutriChoice Active Biscuit: A great combination of taste and health.

Why It’s Popular:
Britannia NutriChoice targets health-conscious consumers looking for a balance between taste and nutrition. With a focus on functional ingredients, these biscuits are a great alternative to regular snacks.

7. McVitie’s

Overview:
McVitie’s, a British brand, entered the Indian market and quickly gained popularity due to its premium offerings. Known for its digestive biscuits, McVitie’s has positioned itself as a brand that combines taste with health benefits.

Popular Products:

• McVitie’s Digestive Biscuits: Known for their digestive benefits and subtle sweetness.
• McVitie’s Milk Chocolate Digestive: A delicious twist on the classic digestive biscuit.
• McVitie’s Fruit & Nut Digestives: A combination of wholesome biscuits with dried fruit and nuts.

Why It’s Popular:
McVitie’s is well-regarded for its premium quality and health-oriented biscuits, particularly the digestive variety, which appeals to health-conscious snackers.

8. Little Debbie

Overview:
Little Debbie, an American brand, has made its mark in India with its range of delicious, individually packaged snacks and biscuits. Known for its sweet, indulgent flavors, Little Debbie is a brand that appeals to those looking for more decadent, dessert-like treats.

Popular Products:

• Little Debbie Swiss Rolls: A soft, chocolate cake with creamy filling.
• Little Debbie Oatmeal Creme Pies: An oatmeal-based biscuit with a rich, creamy center.
• Little Debbie Zebra Cakes: A fun, zebra-striped cake with icing.

Why It’s Popular:
Little Debbie biscuits are popular due to their sweet, indulgent flavors and convenient packaging. It appeals to a younger audience that enjoys dessert-like snacks.

9. Oreo (Nestlé)

Overview:
Oreo, one of the most famous cookie brands globally, is owned by Mondelēz International. The brand made its entry into the Indian market and quickly captured the hearts of cookie lovers with its signature chocolate wafer sandwich filled with sweet cream.

Popular Products:

• Oreo Original: The classic Oreo cookie with chocolate wafers and a cream filling.
• Oreo Double Stuff: A version of Oreo with extra filling.
• Oreo Thins: A thinner, crispier version for those who want a lighter snack.

Why It’s Popular:
Oreo’s popularity in India is driven by its global appeal, unique flavor combination, and clever marketing. It’s a fun, indulgent snack enjoyed by people of all ages.

10. Britannia 50-50

Overview:
Britannia 50-50 biscuits are a favorite among those who enjoy a savory snack. These biscuits combine the best of both worlds — a bit salty, a bit sweet, and a lot of crunch. Launched in 1993, they quickly became one of the most popular savory biscuits in India.

Popular Products:

• Britannia 50-50 Salted Biscuits: A crunchy, salted biscuit with a unique taste.
• Britannia 50-50 Sweet and Salt: A balanced combination of sweet and savory flavors.

Why It’s Popular:
50-50 biscuits stand out for their unique flavor profile and versatility. Whether as a tea-time snack or as an accompaniment to other foods, these biscuits have found a loyal following.

Conclusion

India’s biscuit market is vast and diverse, with brands offering everything from health-conscious options to indulgent treats. Whether you’re looking for something sweet, savory, or a bit of both, the top 10 biscuit brands in India—including Britannia, Parle, Sunfeast, and McVitie’s—ensure there’s something for everyone. Each brand offers a range of products to cater to various taste preferences, from classic biscuits like Parle-G to premium choices like McVitie’s digestive biscuits. Ultimately, the best biscuit for you depends on your taste, health preferences, and snack cravings