The makeup industry in India has experienced significant growth in recent years, driven by a burgeoning interest in beauty trends, influencers, and a more diverse range of products. From bold lipsticks to high-coverage foundations, makeup products have become essential for millions of Indian consumers. With countless brands flooding the market, choosing the right one can be overwhelming. To make your decision easier, here’s a list of the top 10 makeup brands in India, based on popularity, quality, and range of products.
Whether you’re a makeup enthusiast or a beginner, this comprehensive guide will help you choose the best brands for achieving flawless, radiant looks. Let’s dive into the top makeup brands in India, renowned for their long-lasting formulas, wide color selections, and innovation in the beauty space.
1. Maybelline New York
Overview:
Maybelline New York is arguably the most popular makeup brand in India. Known for its affordability, wide range of products, and high-quality formulations, Maybelline has become synonymous with beauty in India. The brand caters to diverse Indian skin tones, offering makeup essentials for every need.
Popular Products:
- Maybelline Fit Me Matte + Poreless Foundation: A lightweight, oil-free foundation that provides a natural finish.
- Maybelline Colossal Kajal: One of the best-selling kajal pencils for deep black, smudge-proof lines.
- Maybelline Superstay Matte Ink Liquid Lipstick: A long-lasting lipstick with intense pigmentation.
- Maybelline Lash Sensational Mascara: A cult favorite for voluminous, well-defined lashes.
Why It’s Popular:
Maybelline combines affordability with quality, making it a favorite among makeup lovers. Its broad range of shades and formulations ensures it meets the needs of various skin tones and types, offering both everyday products and statement-making beauty items.
2. L’Oréal Paris
Overview:
L’Oréal Paris is a globally recognized brand that has carved a niche in the Indian market by offering premium makeup products. Known for high-end formulations and cutting-edge beauty technology, L’Oréal is the go-to brand for those looking for sophisticated and luxurious makeup.
Popular Products:
- L’Oréal Paris Infallible 24H Foundation: A full-coverage foundation that provides a flawless finish all day long.
- L’Oréal Paris Rouge Signature Matte Lipstick: A lightweight, long-wearing matte lipstick that doesn’t feel dry.
- L’Oréal Paris Voluminous Lash Paradise Mascara: Known for providing dramatic volume and curl to the lashes.
- L’Oréal Paris True Match Super-Blendable Powder: A powder that gives a smooth, natural finish and sets makeup.
Why It’s Popular:
L’Oréal Paris blends innovative technology with luxurious formulations. Its vast product range, including foundation shades for every skin tone and versatile lip colors, makes it a brand loved by makeup enthusiasts and professionals alike.
3. Lakmé
Overview:
Lakmé, one of India’s oldest and most iconic beauty brands, offers a wide range of makeup products suited to Indian skin tones and types. Known for its high-performance products and extensive color selection, Lakmé is a household name when it comes to affordable and quality makeup.
Popular Products:
- Lakmé 9 to 5 Weightless Mousse Foundation: A lightweight foundation that provides a smooth, matte finish.
- Lakmé Absolute Perfect Radiance Skin Lightening Day Crème: A multipurpose cream that brightens and hydrates the skin.
- Lakmé Eyeconic Kajal: A long-lasting kajal that defines the eyes with rich pigmentation.
- Lakmé Enrich Lip Crayon: A highly pigmented lip crayon that offers smooth application and long-lasting wear.
Why It’s Popular:
Lakmé has earned its reputation by catering to Indian consumers with makeup products designed to suit the climate and unique skin tones. From everyday essentials to glamorous looks, Lakmé offers quality products at affordable prices.
4. MAC Cosmetics
Overview:
MAC Cosmetics is a global makeup brand that enjoys immense popularity in India, especially for its high-end products and professional-grade formulations. Known for its extensive shade range and bold, fashion-forward products, MAC is a go-to for makeup artists and beauty enthusiasts.
Popular Products:
- MAC Studio Fix Fluid Foundation: A long-wearing foundation that offers full coverage and a matte finish.
- MAC Retro Matte Lipstick: One of the most iconic lipstick formulas, known for its intense matte finish.
- MAC Pro Longwear Concealer: A high-coverage concealer that covers blemishes and dark circles for up to 15 hours.
- MAC Prep + Prime Fix+ Setting Spray: A refreshing mist that sets makeup and gives it a natural finish.
Why It’s Popular:
MAC is a luxury brand that offers professional-quality makeup products that cater to all skin tones and types. Its innovative formulations and trendsetting colors make it a favorite among makeup artists and beauty lovers worldwide.
5. Faces Canada
Overview:
Faces Canada is a homegrown makeup brand that has become quite popular in India for its high-quality, budget-friendly products. The brand is well-known for offering makeup that is long-lasting and cruelty-free, with a wide variety of colors and formulations.
Popular Products:
- Faces Canada Ultime Pro HD Foundation Stick: A buildable foundation that provides a flawless, airbrush-like finish.
- Faces Canada All Time Pro Eyeliner: A liquid eyeliner that provides intense black color with a smooth, waterproof finish.
- Faces Canada Weightless Matte Finish Lipstick: A highly-pigmented, long-wearing matte lipstick.
- Faces Canada MagnetEyes Kajal: A smudge-proof kajal that provides bold color and stays in place all day.
Why It’s Popular:
Faces Canada’s commitment to cruelty-free, dermatologically tested products has earned it a loyal fan base. The brand’s wide range of affordable yet high-quality makeup products makes it an accessible choice for everyday beauty.
6. Colorbar
Overview:
Colorbar is another popular Indian makeup brand known for its high-quality products and wide range of shades that suit Indian skin tones. Founded in 2004, the brand offers a variety of makeup products that provide long-lasting results.
Popular Products:
- Colorbar Full Cover Makeup Stick: A full-coverage stick foundation that hides imperfections.
- Colorbar Velvet Matte Lipstick: A soft, creamy matte lipstick with rich color payoff.
- Colorbar Precision Lip Definer: A lip liner that defines lips and prevents feathering.
- Colorbar Perfect Match Primer: A primer that smoothens the skin and helps makeup last longer.
Why It’s Popular:
Colorbar’s innovative products, along with its range of vibrant colors and long-lasting formulas, have made it a favorite among makeup lovers in India. The brand provides high-quality, professional makeup at affordable prices.
7. Nykaa Cosmetics
Overview:
Nykaa, an Indian beauty retail giant, launched its own line of cosmetics that quickly became a hit in the Indian market. Known for offering a wide range of products with high-quality formulations, Nykaa’s makeup collection caters to every need, from natural looks to bold, dramatic styles.
Popular Products:
- Nykaa Skin Shield Anti-Pollution Foundation: A lightweight foundation that offers medium coverage and protects against pollution.
- Nykaa Matte-to-Last Liquid Lipstick: A long-lasting liquid lipstick with intense color payoff.
- Nykaa Black Magic Liquid Eyeliner: A waterproof, smudge-proof eyeliner that provides intense black color.
- Nykaa Stunner Lipstick: A creamy, hydrating lipstick with long-lasting wear.
Why It’s Popular:
Nykaa’s in-house brand has gained a strong following thanks to its high-quality products, broad shade range, and affordable pricing. The brand’s online presence and ability to offer a wide selection of products have made it a favorite among Indian consumers.
8. Revlon
Overview:
Revlon is one of the oldest and most trusted makeup brands in India, offering a wide range of makeup products known for their affordability and reliability. The brand is especially popular for its vibrant lipstick colors and user-friendly formulas.
Popular Products:
- Revlon ColorStay Foundation: A long-wearing foundation that provides a flawless finish for all-day coverage.
- Revlon Super Lustrous Lipstick: A creamy lipstick with a wide range of shades and moisturizing properties.
- Revlon Photoready Primer: A primer that preps the skin for makeup and minimizes the appearance of pores.
- Revlon ColorStay Brow Mousse: A brow product that defines and shapes brows with a natural finish.
Why It’s Popular:
Revlon’s long-standing reputation for quality, combined with its affordable pricing, makes it a reliable brand for both beginners and makeup pros. The brand’s focus on classic products with modern formulas ensures that it remains a staple in the Indian beauty market.
9. SUGAR Cosmetics
Overview:
SUGAR Cosmetics is an emerging Indian makeup brand known for its high-performance products, contemporary packaging, and extensive range of shades. The brand has quickly gained popularity for offering cruelty-free, high-quality makeup that is designed to last all day.
Popular Products:
- SUGAR Blend The Rules Eyeshadow Quad: A versatile eyeshadow palette with a range of colors for various looks.
- SUGAR Smudge Me Not Liquid Lipstick: A long-wearing liquid lipstick that gives a matte finish and stays put.
- SUGAR Face Fwd Primer: A primer that smoothens the skin and creates a perfect base for makeup.
- SUGAR Contour De Force Face Palette: A palette that includes contour, blush, and highlighter for sculpting and defining the face.
Why It’s Popular:
SUGAR’s modern approach to makeup, high-performance products, and bold shades make it a go-to brand for those looking for a statement look. The brand’s cruelty-free and dermatologically tested products have earned it a loyal following.
10. Inglot
Overview:
Inglot is an international makeup brand that has found success in India due to its high-quality formulations and professional-grade products. Known for its vibrant colors, extensive product range, and innovative formulas, Inglot is a favorite among beauty enthusiasts.
Popular Products:
- Inglot HD Perfect Coverup Foundation: A full-coverage foundation that provides a flawless, airbrushed finish.
- Inglot Freedom System Eyeshadows: A customizable eyeshadow palette with intense pigment and long-lasting wear.
- Inglot AMC Lip Gloss: A highly pigmented lip gloss with a smooth finish.
- Inglot Sparkling Dust Highlighter: A shimmering highlighter that adds a radiant glow to the skin.
Why It’s Popular:
Inglot is known for offering professional-quality makeup products with vibrant shades and highly pigmented formulas. The brand’s extensive product range and customizability make it a favorite for those looking for high-end makeup solutions.
Conclusion
The top 10 makeup brands in India listed here have earned their place in the hearts of beauty enthusiasts due to their high-quality products, innovative formulations, and inclusivity for various skin tones and types. Whether you’re looking for everyday essentials or bold, high-performance makeup, these brands cater to a wide range of needs and preferences.
From Maybelline New York and Lakmé for affordable options to MAC and Inglot for luxury products, the Indian beauty market offers a variety of choices to suit every budget and requirement. By exploring these top makeup brands, you can discover the best products to help you create your desired look, whether it’s a natural glow or a full-on glam statement.
